News Website Advertisements

An obvious addition to websites in general are adverts. The advantage with online adverts is that they can be interactive and more colourful than printed ads. With news websites there is a growing need for more portable access. That comes in the form of having mobile apps and websites tailored to work on mobile internet. Its almost going backwards in that people want to be able to read the news online whilst say on the bus. Whats wrong with the genuine article?

 On the Sun's website slightly below the fold but still quite large is an advert to read the paper on an iPad. It seems quite a gimmicky thing at the minute but when the iPad and other tablets become more popular it will take off more.

 The Times' site has an ad that is more conservative and offers membership with the promise of extra benefits. Although you cannot see it in the screen shot but it is a flash ad and fades in out with different information, its a good touch as the motion grabs your attention. The only thing I don't understand is the horrible green, it makes it look almost army like.

 The Guardian almost doesn't care about its more direct news. It is right at the bottom of the page and the images showing its an iPad app also are very small when all the other ads have been rather large its insignificant. Although what they offer is quite expansive they don't show it. 

From looking at the three websites among others the majority of sites are advertising apps and the like so it will be necessary to create an advert for my website advertising an app for the newspaper.